Straight answers about websites, search, and AI.
What we've learned building websites, tools, and AI systems for real businesses — written in plain English, with real numbers, so it's useful whether you hire us or not.
- 10 Does AI recommend your business? How to check, and what to do about itChatGPT and Perplexity answer “who's best near me” every day. How to check whether AI recommends your business, and the fixes that move it. 8 MIN READ →
- 09 Why your website gets visitors but no leads (NZ, 2026)Traffic without enquiries comes down to a handful of fixable leaks. The real reasons an NZ business site gets visitors but no leads, and how to find yours. 7 MIN READ →
- 08 AI for small business: what actually works today (and what's still hype)Past the LinkedIn noise: the five things AI does reliably for a small business right now, the three that still fail, and roughly what each costs. 9 MIN READ →
- 07 How much should a small business website cost? (NZ 2026)Real 2026 website costs for NZ small businesses: what $1,500, $5,000 and $15,000 actually buy, what a fair quote includes, and how to spot a bad one. 6 MIN READ →
- 06 That spreadsheet you hate is a software briefEvery business has one spreadsheet held together by fear and formulas. The test for when it should become a real tool, and what that costs. 8 MIN READ →
- 05 Wix or Squarespace vs a custom website in NZ (2026)An honest comparison for NZ small businesses: when Wix or Squarespace is genuinely the right call, when it caps your growth, and what a custom build buys you. 7 MIN READ →
- 04 Before you spend a dollar on AI or a new website: 5 questionsThe most expensive tech mistake isn't a bad build, it's building the wrong thing. Five questions that find where your business actually leaks revenue. 7 MIN READ →
- 03 Web development cost in NZ: real 2026 price rangesWhat web development actually costs in New Zealand in 2026: real price ranges, what moves the number, the cheap-quote trap, and how to compare quotes. 6 MIN READ →
- 02 Inside our SEO/GEO engine: how we score a business's visibility to Google and AIThe audit system we run on every client site: 8 scoring categories, 47 research-backed checks, a 0–100 AI-visibility score, and a ranked fix list. 9 MIN READ →
- 01 How we ship a custom website in days, not months (the exact system)Agencies quote three months because of handoffs, not work. The AI-native build pipeline we use at Paak, and why it scores 97+ in days. 8 MIN READ →
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